Released on: July 11, 2008, 5:22 am

Press Release Author: Apatar

Industry: Computers

Press Release Summary: Apatar reveals implementation of its hosted service takes 30
minutes or less using a browser. Apatar On-Demand was designed to automatically
de-duplicate data while synchronizing accounts, opportunities, purchase orders, and
invoices between Salesforce.com on-demand CRM and the QuickBooks accounting system.


Press Release Body: Apatar, Inc., the leading provider of open source software tools
for the data integration market, today launched Apatar On-Demand for Salesforce.com
CRM and QuickBooks accounting software. Apatar On-Demand Edition is a hosted service
that synchronizes order data between Salesforce.com CRM and desktop QuickBooks
accounting software. It was designed for business users, so the process of setting
up the integration link does not require technical skills. Apatar On-Demand Edition
for Salesforce.com and QuickBooks allows running one- or two-way, recurring or
one-time synchronization of account, contact, order, and opportunity data, while
preserving links between tables in both Salesforce.com and QuickBooks.

Designed specifically to avoid double entry, subscription to Apatar software also
includes embedded data quality service. To free its users from manual data upkeep,
Apatar software searches and removes duplicate accounts every time it synchronizes
order data.

Apatar On-Demand is available on AppExchange at
https://www.salesforce.com/us/appexchange/detail_overview.jsp?id=a0330000005kn33AAA

Why Salesforce.com and QuickBooks users should care?

According to Forrester Research, 66% of North American and European enterprises are
afraid to adopt SaaS applications due to integration issues. Apatar On-Demand solves
this problem by providing easy-to-use integration and synchronization of data
between Web-based and desktop applications. A recent survey by Kelton Research
confirms the enterprise's increasing interest in on-demand services, with nearly 73
percent of large companies saying they had adopted or plan to adopt SaaS in the next
18 months.

Quotes

"The days when Salesforce.com users had to wait for weeks before they could see
customer order histories are gone," said Renat Khasanshyn, the founder and CEO of
Apatar. "Today these users can be up and running in 30 minutes or less."

Features and benefits:
- Accelerate billing
- Shorten collection cycles
- Eliminate duplicate order data
- Avoid double entry and manual coding
- Quickly process new and existing customer sales orders
- Arm your sales and customer service representatives with key information,
including customer sales history and up-to-date product data
- As easy as synchronizing your BlackBerry!

Supported QuickBooks editions include QuickBooks Pro, Premier, Enterprise 2003, and,
later, QuickBooks 2007.

About QuickBooks

QuickBooks is the nation\'s number one selling accounting software package with more
than three million small business customers and more than 250,000 accountants who
use and support it. Building on Intuit\'s trademark ease of use, QuickBooks
simplifies key business tasks, saves businesses time with new inventory management
and accounting controls, and delivers faster performance for mid-market businesses.
QuickBooks also adds a single, visual view of an entire business and key tasks,
customized for each company\'s needs, so information is never more than two clicks
away. For more information on the QuickBooks line-up of products and services,
please visit http://www.quickbooks.com.

About Apatar

Apatar is the leading provider of open source software tools for the data
integration market. With powerful Extract, Transform, and Load (ETL) capabilities,
Apatar enables its users to easily link information between databases (such as
MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top
Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and
consulting services for its integration solutions. Headquartered in Western
Massachusetts, Apatar operates a development center in Minsk, Belarus. Apatar is
currently used by 4000+ organizations and individuals worldwide. For more on Apatar,
please visit http://www.apatar.com and http://www.apatarforge.org.

# # #

Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, QuickBooks Premier,
Turbo Tax, ProSeries, and Lacerte, among others, are registered trademarks and/or
registered service marks of Intuit Inc. in the United States and other countries.
Other parties\' trademarks or service marks are the property of their respective
owners and should be treated as such.


Press Contact:

Alex Khizhnyak
Chief Apatar Evangelist
Apatar, Inc.
(213) 784-4915
alexey.kh@apatar.com


Web Site: http://www.apatar.com

Contact Details: Apatar, Inc. 195 Meadow St., FL 2 Chicopee MA 01013 USA
phone - (213) 784 4915 fax - (703) 564 5628